Digital Marketing Bootcamp
寻求提高你的数字营销?
数字营销训练营将从新手到中级数字营销人员的参与者. 我们将确定基于B2B和数字营销的不同方法. B2C and Product vs. 服务并使品牌和目标客户适应数字营销. 参与者将学习从SEO到社交媒体到营销自动化等各种数字营销策略的来龙去尾，并学习如何最大化结果和衡量ROI. 在课程结束时，学员将从头开始构建数字营销活动.
无论你是数字营销的新手，还是想在基础上建立, 本课程将充满资讯和实际应用.
Bootcamp Dates
Tuesdays | 10 A.M. - 12 P.M.
Start Date: May 9, 2023
End Date: June 27, 2023
Investment
2023年5月2日之前，预售价为440美元
Standard Course Fee: $560
Additional Employee Rate: $240
Questions? Contact Christopher Goetz at christopher.goetz@kfmodem.com or 303-620-8026
Drop and Transfer Regulations:
滴药:任何滴药都必须在第一周内完成. 你将获得几乎全部的补偿- 50美元将留在SBDC以支付硬成本.
转学:任何希望转学的人必须在前三周内完成. 转学必须是为下一个即将到来的课程.
Digital Marketing Bootcamp Overview:
介绍数字媒体和布局销售漏斗
- What Digital Marketing Is and is Not
- B2B和B2C之间的区别，服务和电子商务之间的区别
- Ideal Target Profiles/Customer Personas
- Laying Out a Sales Funnel
- What and Why: CRM Overview
Tools:
- ITP Worksheet
- Sales Funnel Worksheet
Expected Outcome:
- Work on the ITP worksheet
- Work on the Sales Funnel Worksheet
使您的品牌适应数字化和领先捕捉
- 什么样的声音适合合适的营销渠道?
- Key Pieces of Marketing Communication
- Creating a Positioning Statement
- Assembling a Brand Kit
- 你希望人们如何进入销售漏斗?
Tools:
- 营销传播的关键部分讲义
- Positioning Statement Worksheet
Expected Outcome:
- 为至少一种产品/服务创建一份定位声明
Analytics and Tracking Mechanisms
- Google Analytics
- Google Search Console
- Google Tag Manager
- Meta (Facebook/Instagram) Analytics
- LinkedIn Analytics
- Call Tracking
- Heat Mapping
Tools:
- Google Analytics, Tag Manager
- Meta Analytics
- HotJar
- CallRail
Expected Outcome:
- Set up web traffic tracking
- Set up conversion tracking
- Set up UI/UX performance tracking
Search Engine Optimization (SEO)
- Fundamentals of technical SEO
- Fundamentals of content SEO
- Fundamentals of Local SEO
- Google My Business
- Review Management
- Directory Management
- Keyword Selection and Analysis
Tools:
- 谷歌搜索控制台和谷歌我的业务
- MissingLettr
- Frase
- Reputationly
Expected Outcomes:
- Select Target Keywords
- 写一篇针对搜索引擎优化的短文
- Learn to edit a website for SEO purposes
Paid Search, Remarketing and Geofencing
- Google AdWords
- Google Verified Local Services
- Display Advertising
- Microsoft Ads
- Remarketing
- Geofencing
Tools:
- Google AdWords
- Google Verified Local Services
- Cidewalk
- Facebook Pixel
Expected Outcome:
- Create Campaigns
- Select Target Keywords
- Write Ad Copy
- 创建地理围栏并重新营销受众
Social Media: Organic and Paid
- 根据目标受众区分社交媒体平台
- 讨论付费和有机社交媒体的利弊
- Discuss what goes into an engaging post
- Paid Ads Vs Boosted content
- Building A Social Media Calendar
Tools:
- planable.io
- MissingLettr
- Lumen5
- Facebook Pixel
Expected Outcomes:
- Create Campaigns
- Select Target Keywords
- Write Ad Copy
- 创建地理围栏并重新营销受众
Marketing Automation and Lead Nurturing
- Define marketing automation
- 浏览If/Then决策树的示例
- Re-examine the sales funnel
Tools:
- ActiveCampaign/ZoHo
- MailChimp/Constant Contact
Expected Outcomes:
- 在学生销售漏斗的不同阶段确定培养机会
- 为内容的传递创造条件
- Create content to be delivered
Your Digital Campaign
- 看看学生们建立和发起的活动，我们如何提高表现?
- Any last questions?
- 祝贺所有完成课程的同学
Tools:
- All tools used to date
Expected Outcomes:
- 分析学生在整个课程中参与的活动
- 看看学生们发起的活动在现实世界中的表现
- Identify opportunities for refinement
认识你的教练:Zachary Rischitelli
Zachary在近20年前开始了他的营销生涯，为一家全国性数字营销机构负责客户，之后他成为了一家规模较小的公司的销售总监, design-oriented agency. 从他在大型和小型组织的经验中学习, 他获得了一种对客户的承诺感，最终建立了自己的制作团队，为这些客户提供最好的结果. The full-service marketing agency, Real FiG Advertising + Marketing, founded in 2009, was the result of this effort.
以他的人类学和心理学学位为基础, Zachary一直想更好地了解他的客户试图达到的受众. 用人类学来理解身体和文化的驱动力，用心理学来理解情感和智力, 这两个学科结合在一起，为屡获殊荣的结果驱动型营销活动建立了基于研究的方法.
自2021年收购adrenaline Sports Marketing并将其与现有的FiG团队合并以来, Zachary有机会利用他和他的经验，在健康和健康的传统客户和面向消费者的品牌，以及adrenaline的体育行业专业化.
Since the acquisition, Zachary已经承担了包括科罗拉多职业高尔夫球协会在内的特定体育项目, USA Water Polo, USA Pickleball, USA Field Hockey, USA Cycling, USA Archery, the Harlem Globetrotters, and more. FiG致力于定义受众, developing a Message, 通过优化的渠道传递信息, 延续到他们涉足的每一个行业.
